TWO WEEK COOL

TWO WEEK COOL

Article from Issue 85/2007
Author(s):

This month, I really wanted to write something about the recent iPhone controversy. My local paper ran an article on the problems Apple has been having with their customers, and the article contained one immortal quote from an ebullient Macophile who summed up so much of the Apple customer experience. Despite the company’s erratic pricing schemes and strong-arm tactics with software vendors, this apple still had not fallen far from the tree. When asked if it bothered him to see the iPhone price drop by $200 after he purchased one at the initial price, he said no, the extra cost was well worth it because he had “a cool factor going for two solid weeks.”

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