If you occasionally surf to our online home, you may have already noticed some big changes. We rolled out a new website a few weeks ago, and we’re all very excited about it. We’ve been talking about it for years. I have personally responded to about a hundred email messages on the topic, and I was only involved with one part of the big picture. It was interesting to see up close how expanding technology can lead to expanding expectations. The first time I participated in a web-related project, we were happy to hack around typing tags in manually with emacs. Later we were overjoyed to witness the dawn of the WYSIWYG era and the arrival of a few simple layout tools. Now the rise of content-management systems brings a whole new flexibility, which requires a whole new approach. Since each article is not just text but is more like a record in a database, the possibilities for building new features are nearly endless – especially if you are ready to do a little coding. In fact, the opportunities for innovation are limited only by the time available for writing code, troubleshooting code, and emailing each other about what to do next.
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