Novell vendors, developers, and users exchanged metaphors and business cards in Salt Lake City.
About 5,500 people from 60 countries arrived in Salt Lake City, Utah the week of March 17 for Brainshare 2008, Novell's signature partner and marketing event. The show
rolled out a fairly typical trade show floor, and the guests kept busy with a well-attended series of breakout sessions. One of the more entertaining elements of Brainshare this year was the “World of Warcraft” theme; quite a few attendees and trade show booths enthusiastically embraced this theme; a number of booths also played up the “Guitar Hero” theme – proving that Novell is still making room for the young and geeky.