The Linux Voice view on what's going on in the world of Free Software.
News Analysis
Article from Issue 194/2017
Is that "SEO expert" really helping?
Opinion
The SEOscerer's Apprentice
Have you ever considered hiring an "SEO expert" to "improve your Google rankings"? I don't mean the type that advises you on how to ensure all the express and implied metadata on your website is correct. That seems a reasonable thing to do, and it shouldn't take a magician to help you get it right.
No, I mean the type who want to actively manipulate your rankings through external means. Those "external means" seem more often than not to involve activity that is at best unethical, like sending spam or stuffing download sites, and possibly illegal, like using botnets and unauthorized site access.
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