Google Announces End to Flash Ad Support
Upcoming switch to HTML5-only ads is further evidence the Flash is entering its final days.
The embattled Flash framework just received another blow as ad giant Google announced an end to its support for Flash display ads. According to the announcement, Google's AdWords and DoubleClick digital marketing units will cease to accept ads built in the Flash platform starting June 30, 2016. Ads in the Flash format will no longer appear on the Google Display network after January 2, 2017.
Web surfers around the world are accustomed to the animated Flash ads that appear on websites. Google has revolutionized the ad business and now pushes ads out to millions of websites that didn't use to have them.
Flash has been in the news recently for numerous security problems, but even apart from the security issues, the Flash format is fast becoming obsolete. New features available in HTML5 provide a wide range of animation and graphic capabilities that used to require Flash.
Google's position in the market as the world's largest ad server means this change will likely result in other similar services pulling their support for Flash.
Subscribe to our Linux Newsletters
Find Linux and Open Source Jobs
Subscribe to our ADMIN Newsletters
Support Our Work
Linux Magazine content is made possible with support from readers like you. Please consider contributing when you’ve found an article to be beneficial.
News
-
Is Linus Torvalds Vibe Coding?
The creator of Linux has added AI into his process for Linux kernel development, and it's more than just for debugging.
-
openKylin 3.0 Released with Expanded AI Integration
The latest release features a pre-installed AI agent to help perform tasks.
-
DigitalOcean Ends Open Source Credits Program
In a change that has surprised many open source developers, DigitalOcean has decided to sunset its Open Source Credits Program.
-
Office 365 Available for Testing on Linux via Bottles
Linux users can now test the official Office 365, thanks to Mirko Brombin's work on Bottles.
-
Dutch Government Turns to Open Source for Digital Sovereignty
Following in the footsteps of other European countries, the Netherlands is looking to increase its sovereign digital infrastructure with open source software.
-
Linux May Soon Work on Snapdragon X2-Based PCs
If you're thinking about buying a Snapdragon X2-based desktop or laptop, Linux may soon be an option.
-
KDE for People Initiative Calls for AI Ban in Plasma
A new community of KDE wants the project to adopt a strict no-AI policy for KDE Plasma.
-
KDE Sets Ambitious Goals for 2026 and Beyond
KDE Connect reveals the goals for the Linux desktop darling, with one of those goals long overdue.
-
It’s Time to Test Fedora 45 Beta
Fedora 45 beta has been released with updated Gnome, KDE Plasma, and kernel.
-
Ubuntu Stonking Stingray Gets Even Rustier
Ubuntu 26.10 has completed its migration to the Rust-based coreutils.