ThinkUp keeps track of your social media

Keeping Watch

© Lead Image © Bwl, 123RF.com

© Lead Image © Bwl, 123RF.com

Article from Issue 164/2014
Author(s):

Community managers, professional marketers, and active social media users want to know the effect their messages have on followers. ThinkUp can help.

Keeping track of what was said, the time of day it was said, and how the audience responded to it can be essential for marketers and community managers, and perhaps mildly interesting to the rest of us.

ThinkUp [1] is a free software platform that collects and culls data from your social media and keeps you informed of what's going on, which messages your followers find interesting, and which are duds.

ThinkUp will tell you, for example, what your most popular posts are in a given period of time, allow you to keep track of whether you are speeding up or slowing down your posts, and advise you of the best moment to post by analyzing the time of day your users react to your tweets or Facebook updates. It does all this by tracking posts and responses across a broad range of social networks, including Twitter, Facebook, Google+, Foursquare, YouTube, and more (Figure  1).

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