Cebit 2008: Lenovo Mid-Cap Survey on Green IT

Mar 05, 2008

Ulrich Bantle

A survey by Thinkpad manufacturer Lenovo and chip manufacturer AMD reveals that European companies are prepared to pay higher prices for power-saving technologies.

The notebook manufacturer published the results of the survey at CeBIT. Of 643 IT managers working for mid-caps from Germany, France and Great Britain, 80 percent said that they would be prepared to pay more for Green IT. The survey also revealed that managers need more information on environmental protection laws. 53 percent of the respondents said that they were unaware of current legislation, although the majority was aware that the current crop of PCs is not classified as energy-efficient.

The majority statement (82 percent) that managers would be willing to pay more money for energy-saving PCs is reflected in the top 5 purchasing criteria: functionality, price, design, energy efficiency, and brand name.

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