Yahoo and Microsoft in Search Engine Pact
Yahoo and Microsoft yesterday announced plans of a joint venture to challenge the search engine giant Google. The plans include Yahoo search running on Microsoft's "Bing" technology. In return, Yahoo will handle service support for both companies' premium customers.
After lengthy negotiations and take-over speculation, the move will provide Yahoo and Microsoft with an estimated 30% chunk of the search engine market. Google currently holds the lions-share of 65%.
The deal involves Microsoft buying Yahoo's search technology for a 10 year period, but only to build it into Bing, which Yahoo will use exclusively as a platform for paid searches. A few Yahoo sites will keep its own in-house technology.
Yahoo will take on the sales force role for the two companies with both utilizing Microsoft's Adcenter Platform. Each company will keep its own sales teams and, apart from the search engine deal, will remain independent.
In the first five years, Microsoft will pay 88% of revenue from Yahoo websites, so-called "Traffic Acquisition Costs" and will guarantee search revenue for the first 18 months.
After an initial 2 year implementation phase, Yahoo expects a plus of $500 Million in operative revenue and a further 3 figure Million amount from savings in development.
Potential business partners can go to the joint website for further information, which at the moment, still looks pretty thin.
Subscribe to our Linux Newsletters
Find Linux and Open Source Jobs
Subscribe to our ADMIN Newsletters
Support Our Work
Linux Magazine content is made possible with support from readers like you. Please consider contributing when you’ve found an article to be beneficial.

News
-
Linux Mint 22.2 Beta Available for Testing
Some interesting new additions and improvements are coming to Linux Mint. Check out the Linux Mint 22.2 Beta to give it a test run.
-
Debian 13.0 Officially Released
After two years of development, the latest iteration of Debian is now available with plenty of under-the-hood improvements.
-
Upcoming Changes for MXLinux
MXLinux 25 has plenty in store to please all types of users.
-
A New Linux AI Assistant in Town
Newelle, a Linux AI assistant, works with different LLMs and includes document parsing and profiles.
-
Linux Kernel 6.16 Released with Minor Fixes
The latest Linux kernel doesn't really include any big-ticket features, just a lot of lines of code.
-
EU Sovereign Tech Fund Gains Traction
OpenForum Europe recently released a report regarding a sovereign tech fund with backing from several significant entities.
-
FreeBSD Promises a Full Desktop Installer
FreeBSD has lacked an option to include a full desktop environment during installation.
-
Linux Hits an Important Milestone
If you pay attention to the news in the Linux-sphere, you've probably heard that the open source operating system recently crashed through a ceiling no one thought possible.
-
Plasma Bigscreen Returns
A developer discovered that the Plasma Bigscreen feature had been sitting untouched, so he decided to do something about it.
-
CachyOS Now Lets Users Choose Their Shell
Imagine getting the opportunity to select which shell you want during the installation of your favorite Linux distribution. That's now a thing.